The Teatro Filodrammatici of Milan was the first in Italy to adopt the dynamic price for online ticket sales starting from the 2017/2018 season.

The presentation of the new billboard “The theater is made of … monsters” was also an opportunity to look back to the past year. Among the significant data there is the reach on online sales of 20% (with 90% of tickets sold with dynamic price).

These results confirm that even the Italian theater scene is ready to follow the pricing model used for years in the main Broadway theaters , with the price of tickets varying according to the changes in factors such as the show, the day of the week, the actors on stage or the advance in purchase.

Dynamitick and Teatro Filodrammatici will work together again this season, with dynamic tickets already available online at .