2018 seems to be the year of the dynamic pricing.

Pricing services according to the level of demand is a common experience when booking a flight or holiday, but sililar methods set to be applied to many others markets.

Thanks to new technologies and trying to reduce waste, also supermarket started to use dynamic pricing.

According to The Guardian, the demand-based pricing in grocery store will be very common in few years.

https://www.theguardian.com/technology/2017/jun/04/surge-pricing-comes-to-the-supermarket-dynamic-personal-data